20.10.2007
The Europe-wide launch of the APEX™ dilatation catheter!
Well positioned: The Europe-wide launch of the APEX™ dilatation catheter now extends the Boston Scientific product range. The successful introduction of this sophisticated device for use in very complex lesions was intensively prepared: Internal communication measures like an e-Teaser and e-Launch Kits were and will be complemented by target group oriented adverts and and attractive informative product brochures.
Published in: Projects
