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Ditch the dorky glasses

3D has always been both spectacular and entertaining. Now the third dimension is visible even without glasses. This latest development in visualisation technology is called alioscopy. It produces 3D animations (on special screens) in which the objects seem to be popping out at the viewer – who doesn´t even need special glasses to enjoy this (auto-stereoscopic) effect!
Find out more about glasses-free 3D!

We have now extended our range of products and services to offer the creation of multidimensional films to our clients in medicine and technology. With 25 years of experience in the editing and appropriate visualisation of complex scientific content, we are certain that this highly innovative tool will let us create highly fascinating and persuasive content for you.

The technology can be used either to create films, or to convert existing 3D sequences. The key to this is a software application that simulates the viewing of a scene from a total of 8 cameras in the development of 3D animations (see illustration). This creates a real sensation of depth, even when viewed from an angle. At an ideal viewing distance of about 3.3 m, the viewing angle for 42 or 47’’ displays is spread over 100°.  An array of micro-lenses on the display replaces the 3D glasses that are generally required to view a multidimensional image. These lenses change neither colour nor brightness, nor do they affect the contrast or sharpness of an image; even when the viewer moves, the image is not distorted.

Experts think that this innovation will be equally important as the move from silent to sound film. One thing is already clear: whether it is used in product advertising, training courses, the presentation of studies, for image enhancement or simply for entertainment, this presentation technology is unrivalled when it comes to impressive clarity and fascination.

medicalvision – OUR NAME...

We like to abbreviate the name of our agency to MEDVIS. Not just for pragmatic reasons, but also because it shows clearly what we do.

… SAYS IT ALL.

medvis tells you straight away what we stand for. The visualisation of medical content is our strength. We understand complex information and can therefore clearly visualise it. We can explain mechanisms of action, technical and biological processes, and all stages of a study – to the general public or an expert audience. We deliver text and images, in digital or printed format, as large-format illustrations or in a cross-media communication mix.

But whatever you need – you can always rely on us and our flexibility. Our winning combination of experience and experts, flat hierarchies and direct communication makes that possible – and our prices so attractive.

The Agency

After 20 years´ experience in advertising, we can safely call ourselves experts. What we mean by that is that we can provide a comprehensive service, from an initial consultation to the finished product. Our team of specialists in communication science and marketing, graphic design and illustration, copywriting, conceptual design and the natural sciences are all highly qualified to ensure that. Our professional experience gives us the confidence we need to find functional solutions for short-term communication tasks, as well as providing a sound base for global brand launches and care, cross-media campaigns, and well-structured corporate communications. ... read more

And there is more: with us, you have all the benefits of a small agency while also enjoying the service and support that large agencies offer. Our assets include fast decision-making and sound medical knowledge. Our work is characterised by speed and a high level of graphics expertise. We are highly flexible and always know where we´re at. And that is what makes us unique.

We know that minute details may be crucial: to make statements that are 100 % correct, create drawings that look like photographs, be persuasive, and delight our clients. We have this love for details – without letting them get in the way; because at medicalvision, creativity and conceptual thinking go hand in hand. And that is what makes us efficient.

We appreciate the benefits of personalised care and integrative approaches, both internally and with our clients. That´s why you´ll always speak directly to one dedicated contact for the duration of your project. Because personal relationships in client communications form part of our philosophy: clear and direct communication makes life and work easier. And that is what makes us good to work with.

News

05/2010
EuroPCR 2010 in Paris

This year´s EuroPCR was held in the French capital. On four days, exhibits at Boston Scientific’s stand included their first ever product presentations in 3D – no 3D glasses needed! On two special TFT screens from Alioscopy, animations of stents and balloon catheters created by medicalvision popped out at the viewers or disappeared into the virtual depth of the screen. ... read more

You can find more of our animations on YouTube.

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